We got this email a few weeks ago.
No subject line. Just three sentences.
“Hey, I bought one of your T-shirts last year. Wore it when I moved into my first apartment. Still wearing it now. Just wanted to say thanks.”
No hashtags. No fancy product pic. No influencer deal.
And honestly? That one message meant more than any five-star review ever could.
Clothes and memories — they always show up together
If you think about it, there’s always one piece in your closet that’s more than just clothing. It’s… something else. A witness to your life, maybe.
For us, it’s that gray hoodie that’s been to more airport gates than we can count. For someone else, it might be the black T-shirt they wore on their first day at a new job — nervous sweat and all. And for you? Well, maybe it’s still waiting in your next delivery.
Point is: we don’t just remember the days — we remember what we wore in them.
Not just shirts. Stories.
We built Shirt For Dad around this exact idea.
We’re not selling you a look. We’re sending you something that’s gonna sneak its way into your story — quietly, slowly, and suddenly it’s what you grab when you need a little comfort, or a little confidence, or maybe just something clean that still feels like you.
If one of our tees gets to be part of someone’s real life — the messy, beautiful, chaotic parts — we’ve done our job.
